BRIEF

With just 20 minutes each to interview a handful of drivers from our Team Chevy roster across NASCAR and INDYCAR, how do we create content that makes drivers relatable and excites fans to tune in for upcoming races?

IDEA

We drafted rapid-fire interview questions from a range of topics to get to know our Team Chevy drivers. Then, we edited their responses into bitesized cohesive narratives.

TEAM

Copy: Milan Sanghani | Art: Stephen Sinacori | Video: Maddie Kidd | GCD: Liz Neman, Joe Gielniak | Agency: Weber Shandwick

PLATFORMS

Instagram