CHEVY LIVE
TOUR YOUR WAY
BRIEF
Chevy Live (formerly Chevy MyWay) offers convenient virtual tours from wherever you have Wi-Fi. How do we advertise the experience as accessible and engaging?
IDEA
We emphasized the ability to bring the dealership to you through animated cinemagraphs that combined stock footage and Chevy Live assets.
TEAM
Copy: Milan Sanghani | Art: Gigi Novak | GCD: Liz Neman, Joe Gielniak | CD: Ryan Simpson | Studio: Pluto | Agency: Weber Shandwick
PLATFORMS
Facebook, Instagram