BRIEF

With new Colorado trucks heading to dealerships nationwide, we were tasked with targeting a younger audience to rouse their interest in this mid-size pickup. The only catch? We didn’t know exactly when the trucks would arrive.

IDEA

We created a quirky skit that promoted Colorado’s features while leaning into the ambiguity around varied availability dates. In short, we followed Colorado’s imagined detour across the country.

TEAM

Copy: Milan Sanghani | Art: Stephen Sinacori | Producer(s): Chris Coole, Nate Kostegian | GCD: Liz Neman, Joe Gielniak | CD: Ryan Simpson | Studio: Zara Creative | Agency: Weber Shandwick

PLATFORMS

Instagram, TikTok