BRIEF

Trailblazer is a catalyst for adventure. But it also looks damn good doing it. How do we show off Trailblazer’s versatility in the upgrades to its adventurous ACTIV and stylish RS trims?

IDEA

We flipped the script — literally — with a visually engaging video that cuts between the two trims, showing how Trailblazer isn’t your ordinary crossover. It’s a stylish enabler of exploring new roads — paved and unpaved.

TEAM

Copy: Milan Sanghani | Art: Stephen Sinacori | Video: Maddie Kidd | GCD: Liz Neman, Joe Gielniak | CD: Ryan Simpson | Agency: Weber Shandwick

PLATFORMS

TikTok, Instagram, Facebook