BRIEF

With spooky season in full swing and Halloween around the corner, how do we celebrate the holiday and tell a story authentic to Chevy’s current focus (selling more electric vehicles)?

IDEA

We produced a ghoulish video featuring a Jack-O-Lantern carving. The twist? Instead of a regular lantern inside, we charged this pumpkin up with an EV charger. Well, not really. But, it sure looked like it!

TEAM

Copy: Milan Sanghani | Art: Maegan Williamson | Producer: Cassie Kline | GCD: Liz Neman, Joe Gielniak | Production: Free Age | Agency: Weber Shandwick

PLATFORMS

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