It’s a couch! It’s a spa chair! It’s… a high-tech adjustable bed base!

THE ASK: Show off the versatility of TEMPUR-Ergo ProSmart Bases for a range of consumers.

INSIGHT: TEMPUR-Ergo ProSmart Base is the ultimate bed base, equipped to combat snoring, offer ergonomic seating solutions, and provide relaxation features.

THE IDEA: Create a campaign of creator-focused “user generated content” to prop up this bed base as the best around.