Sleep hot? Don’t sweat it.

THE ASK: Demonstrate Tempur-Breeze mattresses’ cooling benefits for hot sleepers, particularly peri- and menopausal women struggling with hot flashes.

INSIGHT: Women who are sleeping hot have taken to social forums like Reddit to vent and share advice about their night sweats.

THE IDEA: Create a women’s wellness-centric campaign, tapping into authentic moments and sentiments from frustrated hot sleepers and delivering a solution via our product.