BRIEF

Define the narrative for the newest facelift of Chevy’s classic SUV, the Equinox, and its 2 new trims — and excite audiences around the reveal.

IDEA

We played off Equinox’s namesake, leaning into the balance of night and day, equilibrium and themes of harmony to represent the perfect synergy of functionality, style and affordability in the two new trims. Using match cuts and social-first transitions, we created an engaging video to spark interest and encourage audiences to find their own balance.

TEAM

Copy: Milan Sanghani | Art: Maegan French | | CD: Mathew Zelley | Agency: Weber Shandwick

PLATFORMS

Instagram, TikTok